Natural hair isn’t just a trend; it’s economic infrastructure – Adanna Madueke on building Africa’s hair economy – Businessday NG
Adanna Madueke is a digital creator whose natural hair tutorials and cultural commentary have amassed over 1.5 million followers across YouTube, Instagram, and TikTok, earning coverage on major international outlets like CBC News, CityNews, and ELLE Canada. But behind the digital numbers lies a deliberate, multi-layered business strategy