Cellecor Gadgets appoints Krishan Dhiman as Africa business head
1 min read Updated on 11 Jul 2026, 10:05 AM
Reviewed byAnirudha BScanX News Team
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Cellecor Gadgets Limited appointed Krishan Dhiman as International Business Head for its Africa (Liberia) manufacturing plant to drive its expansion strategy. Dhiman, with over 28 years of experience, will oversee manufacturing operations and market growth across the continent. The company aims to tap into the USD 60 billion African market by producing Smart TVs, home appliances, and mobile devices locally
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Cellecor Gadgets Limited has appointed Krishan Dhiman as the International Business Head for its upcoming manufacturing facility in Africa (Liberia). This strategic expansion is designed to enable the company to manufacture, sell, and export products directly from Africa, thereby strengthening its global footprint in a rapidly growing market
Krishan Dhiman brings over 28 years of experience in consumer durables, EMS electronics manufacturing, and white goods ecosystems. His expertise spans manufacturing excellence, TPS/WCM implementation, lean transformation, and Industry 4.0 adoption. Prior to joining Cellecor, he served as Vice President of Manufacturing Excellence at Epack Durable Limited, where he led enterprise-wide transformation initiatives
Strategic Role and Responsibilities
At Cellecor, Dhiman will spearhead the company’s Africa business strategy. His mandate includes leading the establishment of the Liberia manufacturing facility and building the company’s presence across African countries. Key focus areas will include driving market expansion, forming strategic partnerships, developing distribution networks, and managing exports from Liberia to key markets in West, East, and Central Africa
Market Opportunity
Africa represents a significant growth opportunity for the consumer electronics and home appliances sector. The market is estimated to be worth over USD 60 billion annually, driven by a population exceeding 1.5 billion people, rapid urbanisation, and a rising middle class. Cellecor aims to leverage this potential through its regional manufacturing hub
Product Focus
The company plans to manufacture a wide range of smart consumer electronics and white goods at the Liberia facility. The product portfolio will target high-growth categories to meet rising demand across urban and semi-urban households
| Category | Products |
|---|---|
| Consumer Electronics | Smart TVs, Smartphones, Feature Phones, Party Speakers |
| Home Appliances | Air Conditioners, Washing Machines, Fans & Coolers, Refrigerators |
| Kitchen & Small Appliances | Kitchen Appliances, Small Domestic Appliances |
The Liberia facility is positioned as a strategic manufacturing and export hub. This model is intended to provide faster market access, competitive pricing, and supply chain efficiencies across West, East, Central, and Southern Africa
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.13% | +6.40% | +4.79% | +41.40% | +6.69% | -60.40% |
What is the projected timeline for the Liberia facility to become fully operational and start commercial production?
How will Cellecor navigate potential supply chain challenges and logistics in establishing a manufacturing hub in Liberia?
What are the expected capital expenditures and funding
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